The 90’s are back and here to stay. Abrand is at the forefront of all denim fits, from the 94 Slims, Straights and High & Wide to the Slouch and 99 Low, it is undeniably 90s inspired. As seen on a number of 90s icons these fits are straight from the time capsule with the renowned Abrand fit and brand new quality. Allowing our Abrand customers to capture that vintage look without losing quality.
Abrand Jeans is not only known for fit but also quality of fabrics. Woven with a combination of irregular twist yarns that shrinks differently during wash, allowing a unique surface texture with beautiful highs and lows.
The individual and natural character of the long staple, premium cotton yarns used in the process also makes every garment unique. Abrand has mixed their regular twist cotton with elastane stretch yarns in the weft which gives the fabric stability, hold and amazing comfort.
Abrand is the brand of the future, and therefore needs to be a leader in sustainability. You’ve heard of our eco collection taking water saving to the next level. Now we introduce Organic cotton, the next chapter on our journey to full sustainability. This means reducing environmental impact from the first step, it is grown without any toxic chemicals which have a tremendous negative effect on the air, water & soil.