The 90s trend is here and with it a generational love for denim. Here at Abrand we are at the forefront of this movement with our iconic denim fits, our interpretation of a straight and relaxed silhouette and the introduction of our new baggy fit which is undeniably 90s inspired with all the modern sensibilities of a denim brand for the next generation.

--> ABRAND Mens :: AW22 Lookbook <--

As seen on a number of 90s icons, these fits are straight from the time capsule with the renowned Abrand fit treatment and unmatched wash quality allowing our customers to capture that vintage look without compromising on quality.
The denim era is expanding and we’re here for it!


Abrand is a youth denim leader in both fit and fabric. Our iconic fabrics are woven with a combination of irregular twist yarns, modern comfort and high stretch denim, as well as vintage inspired 100% cotton rigid fabrics which allow a unique and expressive surface texture with beautiful highs and lows that mimic the best of aged and vintage denim.

The introduction of our work wear inspired Dry Denim styles, a classic staple in any serious denim brands’ offering, allows us to round out a truly authentic offering playing on our long held position as the best quality jeans for a generation of consumers that value authenticity, quality and value in equal measure.


Abrand is the brand of the future, and therefore needs to be a leader in sustainability. You’ve heard of our eco collection taking water saving to the next level. Now we introduce Organic cotton, the next chapter on our journey to full sustainability. This means reducing environmental impact from the first step, it is grown without any toxic chemicals which have a tremendous negative effect on the air, water & soil.

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