Inspired by '90s minimalist fashion, art, and music that has been stripped of all superfluous detail, down to the bare essenceof its functional and emotional core. 'Less' also denotes the ambition to reduce waste and environmental impact throughout the entire production process, but it also refers to the beginning of summer- a time of positivity when we wear less and we worry less. The denim collection consists of two parts: Less Blue and Less Black; ‘Less’ here refers to the way the components of the products were grown, made, and finished.
-> NEUW Denim Womens :: Lookbook 2204 <--
"LESS"
We continue to evolve our low-rise collection, taking a contemporary approach to this iconic silhouette, adding both shorts and skirt options.This season, we build on our best selling rib franchises, Jonesy and Frenchie with new silhouette singlets, block tops and dresses in a beautiful, extensive colour palette all made in organic cotton yarns, perfect for High Summer. The minimalist workwear inspiration of this range is possibly most obvious in the introduction of our brand new tailored pant, suitably called ‘The Minimalist’. This new, modern style features a pleated front and a loose top block, designed to be worn slung low on the hips. The Minimalist is available in an authentic-looking, drapey, lyocell denim and a lightweight summer linen cotton.To pair back with the relaxed denim and pants, we offer three beautiful organic poplin shirts called Barrett, Floyd and Simplicity Shirt which complete the relaxed, fluid silhouette we are really into at the moment.
Finally, we continue to partner with contemporary artists around the world that inspire us. For Q4.22, we welcome back artist in residence Jessalyn Brooks from Los Angeles, whose fluid and almost rhythmic artworks have been transformed to prints and executed across a range of art shirts, jeans shorts and skirts.
