This season is inspired by the concept of the modern wardrobe, with a focus on our straight leg denim offering the collection is centred around Lou Straight, Ray Straight, and Liam Relaxed, alongside the new Ray Zip, a tailored straight using rigid denim, and the Austin Baggy - crafted with heritage-inspired detailing and a
contemporary, tailored edge.
The key seasonal wash stories are built around the idea of “Sharp” and place emphasis on premium indigo and black fabric, using raw and rinse-washed selvedge denim to deliver clean, minimalist looks. With a focus on craftsmanship, fit, and Scandinavian simplicity, the collection positions denim as the essential foundation of the modern wardrobe.
NEW FITS
This season we wanted to maintain our emphasis on the straight leg silhouette. Core styles like the Lou Straight, Ray Straight, and Liam Relaxed return alongside new additions that elevate the offering. Building off Ray Straight we have developed a new variation called Ray Straight Zip, a tailored straight crafted from premium rigid denim with a focus on precision pattern making and heritage-inspired detailing.
Also new is the Austin Baggy, a more polished take on the baggy jean, designed to sit neatly on the waist while maintaining a relaxed fit through the seat and leg. The result is a directional yet wearable lineup that blends modern craftsmanship with timeless style.
DENIM ICONS
Building on the jeans offering our apparel collection is designed around the idea of full denim dressing, built around timeless washes and clean, considered design. Key styles come in raw and rinse indigo, deep Sharp Black, and the lighter Apollo wash - each paired with matching shirts or jackets for complete head-to-toe looks. Classic silhouettes are reimagined through a Scandinavian lens, with clean finishes and subtle detailing that elevate everyday essentials. From jeans to co-ordinates, this season heroes denim as the foundation of a modern, layered wardrobe.
SHARP
This season’s collection is built around premium raw black and indigo selvedge denim. The Sharp Range strips everything back to its essentials - clean lines, rich tones, and minimalist workwear details. Rooted in versatility and quality, it delivers a modern wardrobe of clean, wearable staples designed to pair effortlessly together. Sharp Black delivers crisp, monochromatic structure in pure black and white, while Sharp Indigo fuses raw and rinse finishes with heritage roots while maintaining a sense of contemporary style.
