We started NEUW 2009. We launched during the era of the skinny jeans and dark, slim silhouettes. We were inspired by music, subculture and denim heritage. From day one, we were focussed on a ”product first” approach. NOW; We still love jeans, music, art and culture. But in 2025 we will launch a lifestyle lead approach to how we create ranges and how we communicate. We call the approach “End Up Elsewhere”.

-> Lookbook MEN <-

-> Lookbook WOMEN <-

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Rooted in a sense of cultural edge and purpose, the collection blends light weight utilitarian canvas denim with premium materials that strike a balance bet ween precision and rebellion. Shirts and jackets draw inspiration from archival pieces, while subtle, stealth branding underscores a message carried through subculture graphics—anti-war and anti-establishment. An everyday wardrobe with ease of wear, authenticity, and a grounded connection to heritage.

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Taking inspiration from vintage denim and work wear, archival and future fashion and haute couture. Reinventing denim through silhouette, fabrication
innovation, tailoring touches and utilitarian details. This season sees a play on proportions, exaggerating silhouettes. Leading the evolution is new f it Mimi Super
Barrel; a bold exaggerated barrel f it for a real denim statement.
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The NEUW Woman builds her wardrobe around denim, jeans are her go to. Whether denim on denim or paired with premium basics, the mood is effor tless, on point. The look is finished with statement jacket or highlight tactile knit wear. This is her uniform.

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