A Melbourne-based denim brand with Scandinavian roots. We draw inspiration from the raw energy of music, the allure of uncharted territories, and a life lived with intention. We craft contemporary denim from durable materials, Sculpted for a sharp silhouette and built for versatility. Day or night, urban exploration or off-grid adventure. Wherever your journey leads, NEUW provides your definitive, stylish edge. End Up Elsewhere
Coming back to our roots, this collection fuses the precision of Swedish design with a subversive Melbourne edge. A renewed focus on pattern making and fitting perfection sees tailoring details combined with denim construction to create a new hybrid jean capsule, a new kind of uniform. We wanted to create a collection and garments that do more, taking the wearer seamlessly through her day from office to elsewhere. We have re-cut, reworked and reimagined what a denim wardrobe looks like, adding panelling and seams, repositioning yokes and removing waistbands for an inspired take on our favourite styles. Vivid indigos lay the foundation for the range with highlights of black coated denim featuring exposed zips and branded hardware. Lightweight drapey rinse washes are elevated with rivets for a studded story.
The uniform for the blended life. The myth of a balanced life is over; Life's a chaotic, beautiful blend. The modern man is caught between corporate relics and disposable trends, this is the gap we bridge."We're not just making clothes; we're building a new uniform for this blended life. "This is for the soul who knows that precision and rebellion are two sides of the same identity. Our DNA is the tension between sharp Swedish utilitarian precision and the raw spirit of counter-culture. This unique friction unlocks deep loyalty. This is the creation of new classics, defined by three silhouettes: Ray Straight, Rebel Straight and Liam Relaxed. These aren't just 'fits', they are the foundation for a uniform built for identity, not conformity. We are giving him the anchor pieces in a modern wardrobe.
Brand DNA